Africa In Focus

Africa In Focus: "The mainstream thinking now is that Africa is different and we could get it right if we want. The choice is fully ours, and it is now time for us to define what we want."

African Development Bank (AFDB) President, Dr. Donald Kaberuka.

Monday, 9 September 2013

Africa Mobile Learning Market To Achieve Highest Global Growth By 2017

North American mobile learning market to reach $2.1 billion by 2017

The "The 2012-2017 Africa Mobile Learning Market" by Ambient Insight, says Africa mobile Learning market will grow more than five times to reach $530.1 million by 2017, up from the$102.4 million reached in 2012.

The five-year compound annual growth rate (CAGR) for the Mobile Learning market in Africa is 38.9 percent, the highest in the world, according to a new report by Ambient Insight.

"Seven of the fourteen countries analysed in this region have growth rates above the 38.9% aggregate rate," Sam S. Adkins, Chief Research Officer said.

"We have identified the five major catalysts driving the Mobile Learning market in Africa. Combined, these catalysts have made Africa the most vibrant Mobile Learning market on the planet."

In his comments, CEO Tyson Greer said: "Mobile Learning VAS products will generate the highest revenues in Africa throughout the forecast period. What is also interesting is the unique app buying behaviours in each country. No two countries analysed in this report exhibit the same consumer buying patterns. This report identifies the specific types of educational apps that generate the highest revenues in each country."

Mobile devices are now the primary computing devices used by consumers in many countries in Africa.

Accessing the web on an Internet-enabled feature phone or a Smartphone is often a user's first Internet experience, in what is often referred to as a Post-PC experience.

For many people in the Africa region, Mobile Learning is their primary learning technology and they may never be exposed to other learning products.

"In the developed economies, Mobile Learning is often seen as a disruptive learning technology, particularly in the consumer and academic segments. It is ostensibly disrupting the legacy PC-based eLearning industry. This is referred to as 'product substitution' in market research," adds Adkins. "

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