Africa In Focus

Africa In Focus: "The mainstream thinking now is that Africa is different and we could get it right if we want. The choice is fully ours, and it is now time for us to define what we want."

African Development Bank (AFDB) President, Dr. Donald Kaberuka.

Wednesday 7 May 2014

Winners of The 2014 African Blogger Awards Announced






The winners of the first annual African Blogger Awards have been announced.
Entries were open in four main categories including the Best African Blog, Best African YouTube Channel, Best African Instagrammer and Best African Twitter profile, as well as across 36 sub-categories.
The competition saw 520 entries from 27 African countries, marking the first time that influencers across the continent competed against one another. The entrants’ combined audiences total over 5.6million blog visitors, 10.2 million Twitter followers, 2.5million Instagram followers, with YouTube channels offering a combined 75 million views.
Winners were chosen in two of the four main categories:
  • The best blog in Africa is Kenya’s Niaje
  • The best Instagrammer in Africa is South Africa’s Gareth Pon
  • There were no winners in the Best Twitter Personality or Best YouTuber categories.
The 36 sub-categories included sectors such as Advice, Fashion and Beauty, Events and Nightlife, Education, Sports, Political, Technology and Gadgets, and Youth Culture among others. Not every category attracted a winner this year. 

The sub-category winners are:
                        


The 2014 African Blogger Awards are the first true, impartial measure of the reach, resonance and relevance of an influencer channel.

The awards also mark the first time that winners of an influencer competition have been determined based on scientific metrics, rather than through peer nominations and voting.

Entrants were required to register their online properties on Webfluential, a platform created to give brands and the marketing industry, including advertisers, public relations agencies and media buyers an independent measurement of the most relevant online and social influencers to include in their campaigns.

“The calibre of entries into the Awards reveals how social media marketing is growing in influence across the continent,” says Mike Sharman, co-founder of the African Blogger Awards.

The most popular entry categories were Entertainment, Lifestyle, as well as Technology and Gadgets, reflecting the most common interests of connected Africans.

“This shows us that readers want to know about the latest lifestyle trends, the opportunities to be social in real life and online, and they want to stay up to date with the technology that makes all of this possible,” says Sharman.

Winners in each category receive a commemorative trophy and a web banner announcing their achievement that can be personally-leveraged through their social network.

The next African Blogger Awards will be held in February 2015.


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