Dubbed by media commentators
as the “Netflix of Africa”,Africa’s largest online platform for streaming movie, iROKOtv, is celebrating its first year on the 1st
December 2012. To celebrate its birthday, lovers of all things Nollywood can
watch movies, for free, 24 hours a day, 7 days a week.
Over the year, iROKOtv has invested in building the
world's largest library of Nollywood movies over the past year, owning licences
to more than 5,000 titles.
As a brand of of iROKO Partners, iROKOtv is Africa’s
largest, legitimate distributor of Nigerian film and music entertainment with
key partnerships with the likes of Facebook. It is also YouTube’s largest African partner.
Launched on 1st December
2011 by Jason Njoku, Founder and CEO of iROKO Partners, which also counts the
popular online music platform iROKING among its suite, iROKOtv has grown
rapidly over the past year, recording over 800,000 registered users in just
eight months, who are tuning in from over 178 countries across the world. Since
launch, iROKOtv has recorded almost 50 million plays.
Jason Njoku said “We’ve
had an awesome first year at iROKOtv and we’ve got great plans in the pipeline
for 2013, including adding more films to our library and growing our global
audience. Our first year has seen us bring Nollywood to the Diaspora, whose
thirst for movies seems unquenchable. Our biggest markets are in the West,
dominated by the US and UK. However, in 2013, we will be focussing our
attention back on Africa and figuring out ways we can bring this awesome
content to new audiences.
"Our business is
incredibly simple; African stories, by Africans, for Africans and we hope to
continue this mantra for many more birthdays".
Nigeria’s President
Goodluck Jonathan recently said of the Nollywood industry, “these are the
people who market this country positively in African countries and even outside
Africa and even in the Carribean, where they appreciate Nigeria because of
Nollywood.” iROKOtv has played a crucial in role in bringing Nollywood to the
global audience and, following an investment by US hedge fund and Facebook
investor Tiger Global, iROKO Partners was able to open offices in New York and
London, two of its largest markets.
Aside from transforming
the way Africans and the Diaspora access Nollywood, iROKOtv is also changing
the Nollywood industry for its producers by opening up a new revenue stream for
them. Prior to iROKOtv, producers would find their movies online but received
no payment for this and lost out on thousands of dollars. Now, they work with
iROKOtv to licence their movies and stream their content online legally.
In April 2012 Tiger
Global, a New York-based private equity and hedge fund run by an early investor
in Facebook and Zynga, led two $4 million rounds of investment into iROKO
Partners, in one of the largest ever fundraisings into a West African tech
firm.
The funding will continue
to be used to build iROKOtv’s library and to continue working directly with
Nollywood production houses to buy the higher prices for the online licenses to
Nollywood films which enables them to better monetize their content and to
reinvest in making more, higher quality productions.
iROKO Partners is
expected to increase its viewers to over 250 million in 2012 across its brands
iROKOtv, iROKING (the “Spotify of Africa”), Nollywood Love and iROKtv, Africa’s
answer to “E!”.