Wednesday, 26 December 2012
Visa Seals e-commerce Partnership With Pay-Tv Network, OSN
Global Payment technology company, Visa today announced a new e-Commerce partnership with OSN, the leading pay-TV network in the Middle East and North Africa [MENA],which is expected to help in enhancing online transactions, drive volumes and increase online purchase frequency across the region.
Subscribers who opt to purchase the Premium Plus HD package will receive free installation, a 50% discount on their OSN Plus Box or Showbox in addition to receiving a free HD decoder on Premium Plus, Movies Plus and Family Plus packages. According to a survey by Arab Advisors Group, payments cards are the most common way to perform online transactions (74%) across MENA, as opposed to cash on delivery or bank transfers, with Egypt ranked second behind Dubai as the largest ecommerce market with 24 platforms. In 2011, the Internet contributed an estimated EGP 15.6 billion, or 1.1 per cent of GDP, to the Egyptian economy with estimates that it could reach EGP 52 billion by 2017.