First Bank Launches Expression Card To Give Customer Control of Design On Their Debit Card

FirstBank of Nigeria Plc has launched customised debit card, “expression card” that will actively engage the youths across the country about the unique ways they can express themselves.

The expression card has been launched this week in an event, First Bank Expression Cards Campus Storm, at the University of Lagos while subsequent launching will follow at University of Ibadan, University of Benin, University of Port Harcourt, University of Calabar, University of Jos, Enugu State University of Technology, Federal University of Technology Owerri and Ahmadu Bello University Zaria.

Chuma Ezirim, head of the bank’s E-Business Group said, “This is yet another innovative offering from FirstBank, following the recent launch of Automated Teller Machine (ATM) Transfer service that enables people with bank accounts or electronic cards receive funds from its ATMs across the nation.”

According to him, “The freedom to choose is probably one of the best known and celebrated freedoms, especially when it relates to how we spend our money or what one does with instruments that yield money.”

“Now consider the freedom to design your electronic card with pictures of your child’s first steps, your wedding day or that moment you most cherish. That freedom to capture your individuality on your debit Naira MasterCard Card is what Nigeria’s Number One Bank Brand, First Bank of Nigeria Plc is offering customers through ‘expressions’ a new card product.”

Ezirim added that with ‘expressions’, the Bank’s customers assume control of the look and design of their Naira MasterCard by exercising the freedom to print images of their loved ones and favourite moments of their lives on their cards.

“Flashing the card whenever one is out shopping or having it tucked away safely in one’s wallet is sure to evoke in FirstBank’s card holders a feeling of being in charge,” he said.

“Talk about a card you can really call your own, that’s what ‘expressions’ is all about. Rewarding our esteemed customers with the freedom to determine the design of their Naira MasterCard is the bank’s way of appreciating their patronage and restating our commitment to constantly seeking creative ways of delighting our customers.” 

Ezirim explained that ‘expressions’ card product had security features powered by an embedded microchip and a four digit PIN.

“In addition to designing their electronic cards, customers with ‘expressions’ still enjoy the safe, secure, and convenient service the Bank provides via its alternative channels including PoS machines, the Internet and ATMs globally,” he said.

To get the First Bank Expression Card, customers are to visit the bank’s website where they have the liberty to select a picture, which would serve as the artwork on the front of his/her card. Following submission of the selected design, the personalized card would be delivered in 72 hours for Lagos locations and 5 business days for upcountry locations.