One of South Africa’s leading digital
production agencies, Bluegrass Digital, has recently designed, developed and
launched a new mobile site for ThinkMoney.co.za that provides a specific
mobile experience for users.
ThinkMoney.co.za is a 100 percent
unbiased, forward thinking website that allows users to compare, review and
rate financial products, as well as apply for them online, instantly. Their
website has provided a vast number of products for comparison, but have never
offered a suitable mobile experience for users.
Since the inception of mobile phones,
the way in which people browse and interact online has changed. And, with
ever-changing mobile technologies and ever-increasing online presence of mobile
users, it has simply become good business practice to enable customers to
access products and services via their mobile device.
A freshly cut mobile site
Bluegrass Digital’s Director of
Operations, Mark Hawkins, said, “ThinkMoney.co.za is South Africa's
largest independent financial comparison platform, and the real challenge with
the mobile site lay in the need to organise a busy website, with a high number
of products, into a seamless and easy to use mobile browsing experience”.
Designed from ground up, ThinkMoney.co.za’s
mobile site incorporates some of the latest ideas surrounding phone detection
methods, technology and best practices, including the jQuery Mobile Framework,
to create a framework compatible with a wide variety of smartphones and tablet
computers.
Since it’s launch, ThinkMoney’s mobile
site has received an impressive 1500 visits a day. ThinkMoney.co.za added,
"We were very happy with the result and have received positive feedback
from users and our team. We enjoyed working with Bluegrass and they made the
process clear and easy for us to make decisions at each stage.”
“Mobile web development is a
service that is being requested more and more by our clients and we are busy
with a number of mobile application projects for phone and tablets. Social
Media used to be the buzz word of the day, but there is a new sheriff in town -
Mobile App development”, says Mark.
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