Africa In Focus

Africa In Focus: "The mainstream thinking now is that Africa is different and we could get it right if we want. The choice is fully ours, and it is now time for us to define what we want."

African Development Bank (AFDB) President, Dr. Donald Kaberuka.

Monday 26 August 2013

Malaysia’s Tastyfood Industries Wants To Bring Product To Africa


Food and beverage serving and related workers

Leading global food and beverage company, Tastyfood is looking to bring its innovations to Africa, the Americas and the Middle East while it aims to enhance distribution activities in Singapore, Malaysia and Indonesia.
The company welcomes distributors with substantial financial resources, warehousing capacity, distribution networks and experience to help further its global expansion.
Tastyfood was the first to produce instant cereal mix beverages in 1989 under its flagship Vitamax brand. After its initial launch of Vitamax in Singapore, Tastyfood looks to replicate the brand's success by introducing it into Taiwan, the mainland and other countries. Additionally, the company will begin production in August of its latest Vitamax product, Cereal Milk in a Can, at its new plant in Malaysia.
Local and international bodies have repeatedly recognised Tastyfood's innovations. It is the first company whose wholegrain cereal beverage products bear the Healthier Choice Symbol from the Singaporean Health Promotion Board.



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