Leading global food and beverage company, Tastyfood is looking to
bring its innovations to Africa, the Americas and the Middle East while it aims
to enhance distribution activities in Singapore, Malaysia and Indonesia.
The company welcomes distributors with substantial financial
resources, warehousing capacity, distribution networks and experience to help
further its global expansion.
Tastyfood was the first to produce instant cereal mix beverages in
1989 under its flagship Vitamax brand. After its initial launch of Vitamax in
Singapore, Tastyfood looks to replicate the brand's success by introducing it
into Taiwan, the mainland and other countries. Additionally, the company will
begin production in August of its latest Vitamax product, Cereal Milk in a Can,
at its new plant in Malaysia.
Local and international bodies have repeatedly recognised
Tastyfood's innovations. It is the first company whose wholegrain cereal
beverage products bear the Healthier Choice Symbol from the Singaporean Health
Promotion Board.
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