World’s largest online distributor of Nigerian movies and music,
iROKO Partners, has opened a new office in Johannesburg, South Africa.
The office, located in Maboneng
precinct, will house a team of up to 5 and will be a regional hub for iROKO
Partners with specific focus on the development of new business partnerships,
working closer with key South African media agencies and the sourcing of new
content for its popular movie and music platforms, iROKOtv and iROKING.
According to the head of the iROKO Partners Johannesburg office, Genevieve Dumorne, “We’ve come to
South Africa to work closely with the continent’s leading media agencies,
advertisers and content providers. The entertainment and tech scene in
South Africa is mature, dynamic and exciting – we’ll be looking to see not only
what we can learn from it, but also what we can contribute to it with iROKOtv
and iROKING – two of the continent’s leading online entertainment distribution
platforms.”
In 2012, iROKO Partners’ music
platform, iROKING, announced its first partnership with a South African-based
company with the launch of a mobile music site for GoMetro , the mobi site
forcommuter rail agency, Metrorail.
The VC-backed tech and entertainment company, launched in
Nigeria in 2010, has offices in Lagos, London and New York and is now looking
to increase its presence in Africa, starting with Johannesburg. In just
two years, the company has built a global audience of over six million unique
users from 178 different countries across its movie and music platforms. The
company delivers, on average, 207,000,000 minutes
of content every month across all of the iROKO Partners platforms.
Since its
creation in December 2010, iROKO
Partners has built a global audience of over six million unique users
from 178 different countries across its movie and music platforms.
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