The iROKOtv mobile app is designed to
give Nokia customers, Nollywood fans and iROKOtv PLUS subscribers access to
their favourite movies and will be available for free on the Nokia Windows
Phone 8 devices for the first three months, when users sign-up. The mobile app
is available to Nokia customers who already have a subscription on iROKOtv
PLUS.
According to iROKO Partners, the app
is built with the same functionality as www.irokotv.com, allowing users to
have total control over their viewing experience and the ability to search the
catalogue of thousands of movies by genre and actor, as well as select movies
to ‘watch later’.
In addition to the menu on the app,
the Nokia Lumia Windows Phone 8 provides customers with a number of additional
features to give them a host of extras that include behind-the-scenes films
from movie sets, interviews with Nollywood stars and additional news and gossip
from the world of entertainment.
According to
the Head of Business Development for iROKO Partners, Africa, Adibeli Nduka-Agwu “The iROKOtv app is a fantastic
addition to the 'Nokia Collections within the Widows Phone Store'. Content is
king, access is key and this app encapsulates this perfectly; awesome content, available
on-demand, accessible on a mobile phone. Nollywood at your fingertips, wherever
you are.
“The partnership with Nokia is an
extremely exciting development for us. They are global leaders in the tech and
mobile device sectors for emerging markets, with a dominant presence in Nigeria
and West Africa. This combined with their considerable expertise and enthusiasm
in promoting African content, is why we are delighted with this collaboration,”
she added.
Speaking on the development, Head, Ecosystem Developer Experience (EDX),
Nokia West Africa, Teemu Kiijärvi said the iROKOtv app is one
of the more interesting additions to the Nokia Lumia device, which lovers of
Nollywood will very much appreciate.
“We are happy that this is coming
first on the Lumia device using the Windows8 OS. This is one of the ways
through which Nokia is championing and encouraging the development of local
apps in the region and Nigeria as well. Aside from the serious work, users of
the Lumia windows phone 8 who have a subscription on iROKOtv PLUS can access
the website to get the latest news in Nollywood and also the latest movies and
have some form of entertainment even while on the go”, he said.
The partnership extends to iROKO
Partners’ music site, iROKING, the leading platform for African music.
Nokia Asha users will also have access to over 35,000 tracks from 400+
recording artistes anytime, anywhere via Nokia Browser.
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