Pan African financial
institution, United Bank for Africa (UBA) has partnered with Microfinance Banks
in Nigeria to introduce its Prepaid Cards, UBA Africard, to the 70 percent
unbanked population of the country’s 160 million population.
This is in line with
the Central Bank of Nigeria (CBN)’s cashless policy which aims to encourage financial
inclusion among the unbanked population.
The UBA Africard is a
pre-funded and re-loadable debit Naira denominated card which can be used on
visa platforms and point of sale terminals around the world.
Speaking at the UBA
Prepaid Card partners’ forum for Microfinance banks in Lagos, UBA Head Prepaid
Card, Esaie Diei, the bank has introduced the Prepaid Card in 19 African
countries and the Card has been adopted by at least 20 percent of the populace
in countries such as Burkina Faso and Cote D’Ivoire.
According to him, the
Prepaid Card holds immense potential and it has witnessed phenomenal growth
within the short period of its introduction into Nigeria.
UBA Prepaid Card
merchant business project Manager, Itohan Iyalla, also stated that the microfinance banks have the opportunity
to make money since Nigeria has a huge market.
He urged the
microfinance banks to embrace this initiative and also encourage their
customers to do same. “We have to encourage customers to embrace cashless dispensation.
Local newspaper,
BusinessDay reported that UBA will be launching various forums with
Microfinance bank in the country to encourage financial inclusion through the
introduction of its prepaid cards to financial institutions.
“Our plan is to first extend this opportunity
to our majors business partners in the financial industry to drive financial
inclusion in Nigeria”, he said.
The State that will
benefit from the partnership include Ogun, Kogi, Abuja, Kaduna, Kano, Enugu,
Onitsha, Warri, Benin and Port-Harcourt among others.
Microfinance involved
in the deal have the benefit to earn money by educating customers about the UBA
prepaid Africard, and doing all the functions that come with the card such as
loading card with money, card replacement, card to card transfer and pin reset.
In a related
development, the bank has expressed utmost interest in supporting the Nigerian
and Africa cinema/movie industry.
Speaking on the
bank’s support for Nigerian and African cinema, Charles Aigbe, Deputy Head,
Marketing and Corporate Relations said: “Films remain a great platform to
showcase Africa’s rich cultural heritage to the world. We have and will
continue to identify with initiatives that promote and encourage the film
industry”.
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