Africa In Focus

Africa In Focus: "The mainstream thinking now is that Africa is different and we could get it right if we want. The choice is fully ours, and it is now time for us to define what we want."

African Development Bank (AFDB) President, Dr. Donald Kaberuka.

Friday, 19 September 2014

Bussy Bambo Meets She Leads Africa Finalists!


Meet the 10 African entrepreneurs who will lead Africa’s economy in the future.

These 10 talented young entrepreneurs were chosen from a list of 380 applicants from 27 countries for the She Leads Africa business pitch competition.

The event which will feature investors from leading venture capital firms and the media on September 19 and 20th in Lagos will see them compete for more than $30,000 in cash and prizes.

Non-financial prizes such as phones and tablets, brand consultation, free office space, access to prominent venture capitalists and angel investors, as well as additional tools needed in order to expand their existing start-ups and achieve their business dreams will also be available for winners.


Winnifred Selby (Afrocentric Bamboo Limited)
A finalist of the Cartier Women’s Award,Winnifred Selby is a 19 year old Set Africa Fellow and Global Shaper of the World Economic Forum. She is a graduate of the Joy Standard College and outstanding leader and serial social entrepreneur who has created a team of dedicated young social entrepreneurs who work together to overcome daily challenges by creating new commodities and markets for young people.Winnifred serves as the CEO of Afrocentric Bamboo Limited a Ghana based company that takes advantage of the abundant bamboo found in Ghana to add value to it to address the transportation needs of rural dwellers and producing bamboo bike frames for the international export markets whiles training women entrepreneurs to use bamboo waste to manufacture charcoal briquettes.
Why did you apply for SheLeadAfrica?
To obtain visibility and the needed investment for the scaling up of my business.
What do you hope to take away from this exercise?
I hope to build my capacity and improve upon my business presentation skills, network with female entrepreneurs and investors from other parts of the continent and the diaspora and take advantage of the tailored business training and other mentoring and consultancy opportunities offered by She Leads to take my business to the next level.
 
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Banke Kuku (Founder, Banke Kuku Textiles)
“I have been fascinated with textiles as far back as I can remember. I was knitting at age five, I would always pick the floral dresses and draw patterns on everything with a felt tip pen! So going into the textile industry was a very natural and easy decision for me.”
Banke Kuku Textiles fuses traditional African and Western culture to create, intricate, unique and luxurious fabrics for the interior and fashion industries.
I applied to She Leads Africa for the opportunity to meet likeminded entrepreneurs and the expert panel to further develop my business. I heard about the competition on Facebook.”
What do you hope to take away from this opportunity?: A better understanding of my business model and expert advice from the mentors.

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Oyindamola Honey Ogundeyi (Founder, Fashpa.com)
“I am the CEO and Founder of Fashpa.com. I have over 10 years experience in Technology & Consulting, with experience from Global Companies such as McKinsey & Co, Ericsson and Google.
Fashpa.com is filling the online- fashion gap that exists in Nigeria by redefining how fashion is accessed. We provide affordable high-street fashion that is not readily available to offline shoppers.
We sell fashion from local, international brands as well as our own private label and deliver Nationwide in Nigeria.”
Why did you apply for SheLeadAfrica?: It’s hard enough being an entrepreneur in Africa and even be more difficult as a women entrepreneur. I liked the focus that She Leads Africa has on high growth businesses led by female entrepreneurs in Africa. We have a very ambitious growth plan for Fashpa.com and it is a great opportunity to get access to a great network of peer entrepreneurs, investors as well as increase awareness of our brand Fashpa.
What do you hope to take away from this opportunity?: I look forward to taking advice, learning and feedback on how to build a successful business in Africa from a great selection of Investors, Mentors and Business owners as well as access to a network of female entrepreneurs leading the way in Africa.

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Elizabeth Kperrun (Founder, Lizzie creations): “I am an entrepreneur passionate about creating a better life for underprivileged women and children. And that is essentially what Lizzie's Creations is about. We set out to create mobile applications targeted towards the education and enlightenment of women and children. And so far, we have developed the award winning app "AfroTalez"; a story telling app for kids and we are currently working on the pilot episode of an interactive novel titled "Choices"”
Why did you apply for the competition?:I applied for She Leads Africa because being passionate about a cause isn’t enough. We need investors to help us not only with finance but also marketing and outreach. We also would love to benefit from the knowledge seasoned entrepreneurs will be bringing to the grand finale of the contest and the opportunity to meet other women in tech: to network, encourage and inspire one another.
What do you hope to gain from this opportunity?: I hope to take away a wealth of knowledge about entrepreneurship and the growth of technology in Africa and the role women in general and I in particular have to play in this field.

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Nour Drissi (Founder, Loue1voiture.com)
“Graduated from a French business school, I have 4 years work experience in management and marketing (especially in the car hire sector).  I am launching Loue1voiture.com: The first car hire booking platform to book a car from local & international car hire companies in Morocco. Last May, this project won the first prize of MIT pan arab startup competition.”
Why did you apply for SheLeadAfrica?: It's a great opportunity to meet mentors and investors, share my experience with other entrepreneurs and get media exposure.
What do you hope to take away from this exercise?: Feedback and advice on my business and extend my network.

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Anike Lawal (Founder, Mamalette.com)
As a mother of one boisterous toddler and also an expecting mum, Anike Lawal decided to start Mamalette.com when she was unable to find answers to her most pressing pregnancy and parenting questions.
From pre-pregnancy to parenthood, Mamalette.com is the place for mothers and mothers-to-be to learn, chat, seek advice, solve problems, share experiences and relax through our website and social networking platforms, she says.
Anike has a degree in Business Studies and French from Trinity College, University of Dublin, Ireland and an MSc in Law and Accounting from the London School of Economics in England. She worked for a couple of years as a Management Consultant at KPMG Nigeria.
Why did you apply for SheLeadAfrica?: Women entrepreneurs like myself often find it difficult to raise capital or obtain a bank loan because investors and bankers would rather risk their venture capital with male entrepreneurs than females.
Women’s experiences, opinions and thoughts are hugely under-represented and not always taken seriously. She Leads Africa gives aspiring women entrepreneurs like myself the opportunity to scale these barriers.
What do you hope to gain at the long run?: What I hope to take away from this experience is the knowledge and belief that I can achieve the business goals I have set for myself. The skills taught and support given by She Leads Africa should help me properly structure and scale my business.

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Taffi Woolward (Founder, Thando's)
My name is Taffi Woolward and I'm the Co-Founder and CEO of Thando's. I'm a Guyanese-American living in Lagos, Nigeria for the past year. My fiancee, Jibolu "JG" Ayodele, and I started Thando's in 2012 while we were MBA students at New York University. As an entrepreneur I'm constantly on the go. My hectic schedule and high heels often meant very sore soles. JG is a practical art-enthusiast with an equally keen finance acumen and eye for fashionable footwear. Our love for each other, love for Africa and love for art, inspired us to create an innovative footwear line that facilitates a modern woman’s busy lifestyle. Thando’s shoes are African designed foldable ballerina flats, giving women a compact and comfortable shoe option that they can easily take with them on the go.
Why did you apply for SheLeadAfrica?: I applied for the She Leads Africa competition because I saw it as a unique opportunity to refine my business plan and garner exposure for the Thando's brand. This was the 1st pitch competition that I came across with a focus on women and Africa so I'm excited to meet other female entrepreneurs and investors with a similar passion for business in Africa.
What do you hope to take away from this exercise?: I'm an overachiever so I hope to take away the 1st place cash prize. More importantly than winning is the feedback and mentorship we are receiving through the process of refining our pitches and preparing for the competition. I look forward to forming relationships with the judges, panelists and other finalists. A strong network is extremely invaluable to an entrepreneur.

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Kega-Florence Mukwevho (Founder, MKP Fast foods (Pty) Ltd)
“I am a 21 year old, aspiring CA(SA) and final year B Com Accounting student from the University of Johannesburg, South Africa. I am passionate about Education, Youth empowerment and Entrepreneurship (EYE). As an Allan Gray Orbis Foundation Candidate Fellow, I strive to embody the values of high-impact responsible leadership and entrepreneurship. My company focuses on solving two problems mainly the chronic youth unemployment situation in SA and expensive franchising in the chicken fast food industry.”
MKP Fast Foods is a low cost, scalable, mobile kitchen that supports the growth of a chicken brand, Galito's. Our mobile kitchen has employed 6 full-time employees. It is fully equipped with all that a normal restaurant would have, but on a smaller scale. It is placed in areas where it is not feasible to operate a full store.

Why did you apply for SheLeadAfrica?: Initially, I was just looking for a pitch contest in order to improve my Pitching skills. I believed that it would be useful for me to enter Pitch events as the exposure is phenomenal.
I had just returned from my first ever pitch contest in Cape Town, South Africa for the Allan Gray Orbis Foundation National Jamboree. After making it to the Top 10 there and not actually winning I was so motivated to seek out other opportunities that will give me greater exposure. At that contest, only 3 out of the 10 of us were female. I knew right there and then that I needed to rise up as a woman and empower myself in anyway that I possibly could. This would put me in a position where I can motivate and empower other women to take the stand, gain the confidence to make a move and bridge the gender gap in this entrepreneurship arena. I needed to see more woman stepping up in my community and changing the status quo but it had to begin with me.
I specifically googled 'Pitch Competitions' the Monday morning after returning from the Allan Gray event and after 4 or 5 pages, I found the She Leads Africa website.
Funding is always a challenge with any business and like any business, we also do require money in order to expand and continue with our operations. But I knew that I did not just want to enter a competition and win cash. I needed to be empowered as a woman to go out, seek funding and make things happen.

What do you hope to take away from this exercise?: 
I had initially thought She Leads Africa was just another Pitch contest. However, during this entire experience I have become attuned with the vision of She Leads Africa which goes far beyond the monetary funding possibilities.
I am looking to leave more empowered as a female entrepreneur, with not only business skills but personal growth so that I can be able to make a more meaningful impact and motivate more women back in SA and Africa to rise up and take that first step to making their dreams a reality. I believe that I will be inspired to be more confident and courageous as a young entrepreneur by interacting with like-minded women from across Africa. Being associated with some of the best woman entrepreneurs has been humbling.
I am incredibly excited about the networking opportunities. This experience will see me expand my network with potential business partners, highly influential individuals from across Africa and the SLA team who have been amazing thus far. I know that even without the prize money, this entire experience will empower me with skills and knowledge to be able to attain funding and any other resources that I need to be a successful female entrepreneur in Africa regardless of where I decide to venture off to.

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Cherae Robinson (Founder, Rare Customs)
Originally from Brentwood, NY, I have built a career raising visibility and support for international nonprofit organizations. A self-described “passport stamp collector” I have traveled to nearly 30 countries, 10 of them in Africa. I have had the pleasure of meeting dynamic people who turn the world's perception of Africa on its head. The experiences I've had in the places I've visited were unlike anything I could have imagined. I decided to create Rare Customs to bring the world to "aspirational Africa" and be a game-changer in a tourism industry that too often gives the continent the short end of the stick. Rare Customs is focused on disrupting the entire tourism value chain on the continent by providing services that make the sector modern and sustainable. Our first product, Tastemakers Africa is a mobile app and website that allows users to pre-purchase curated experiences in Africa a la carte. We speak directly to travelers who want to travel Africa and skip the mediocre. From boutique hotels, to exclusive restaurants, to nightclubs and unlisted excursions, Tastemakers Africa helps trips go from zero to epic. Unlike other travel apps, Tastemakers Africa is the only global solution that caters to modern jetsetters.
Why did you apply for SheLeadAfrica?: I entered this competition because it was African-sponsored, focused on women, and open to the diaspora. I also appreciated the "young professional mentor" component. With my product in particular, it is important to get validation from both seasoned investors and entrepreneurs but from people who would actually use the product.
How did you hear about it?: I first learned about the competition through the Diaspora African Women’s Network (DAWN) who has a listserve for members that keeps us informed of opportunities in African Affairs. I bookmarked the site and the very next day received a few tweets and emails from other friends like Kwame Son-Pimpong of Afara Global encouraging me to apply.
What do you hope to take away from this experience?: The Rare Customs team has been energized by the outpouring of support we've received as finalists in She Leads Africa. We plan to leave the competition and build, build, build. We are ready to get the mobile app launched and in the hands of users. We will take a large chunk of the money and put it into the technical development of the app. We will utilize any remaining funds to support a regional tour on the continent where we can spend time building partnerships with businesses that fit our brand and our users. Having strong ties on the continent is critical to our growth and success. Beyond the takeaways for our business, I look forward to building a strong network of women committed to affecting positive change on the African continent through entrepreneurship.

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Jade Mann (Founder, Night Bus) 
I am based in Johannesburg, South Africa. I have a corporate law and operations background and have worked for some of the top corporate law firms in South Africa. I also ran national retail operations for a well-known local fashion label for almost two years and on the transportation side operated a successful business in the event transport space. 
Night Bus is a dedicated fixed line bus service that runs between nightlife hubs in Joburg, throughout the night. The buses are kitted out and offer an engaging on-board experience that offers relevant content and entertainment, making transport part of the overall party experience. The service will launch in Joburg, with plans to roll out to other cities in South Africa and in developing markets as well.

Why did you apply for She Leads Africa?: I applied to She Leads Africa because there is a gap in early stage funding for enterprise in Africa. It’s everywhere on the continent but even in comparatively advanced markets like South Africa. This funding gap has a disproportionate impact on women entrepreneurs who always face greater barriers than male entrepreneurs across the board. She Leads Africa is attacking this problem at the route root, and that’s why I applied: because I need to secure early stage funding for my business. Even when women have a great deal of conviction about their businesses and with great business models, they still face barriers to funding. 
What do you hope to take away from this experience?: Even just being a finalist in this competition means that I get the chance to get my business in front of top- tier investors and entrepreneurs and to get their input and advice which to me is invaluable. It’s also a chance to engage with and learn other inspiring female entrepreneurs, including not only the finalists amazing founders of She Leads Africa the other contestants.  
  

 Read my detailed interview with them here

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