Africa In Focus

Africa In Focus: "The mainstream thinking now is that Africa is different and we could get it right if we want. The choice is fully ours, and it is now time for us to define what we want."

African Development Bank (AFDB) President, Dr. Donald Kaberuka.

Saturday, 29 December 2012

Starwood Hotels & Resorts Plan In The Next Three Years


By 2015, Starwood plans to have nearly 50 hotels in Africa with new hotels confirmed to open in Nigeria, Egypt, Algeria, Libya, Senegal and Mauritius.

It plans to strengthen its position as a leading international hotel operator in Africa with an existing portfolio of 38 hotels, representing more than 10,000 rooms, the majority of which are operated under Starwood’s world-renowned Sheraton(R) and Le Méridien® brands.

The company announced that it will increase its African portfolio by nearly 30% with 10 new hotels set to open over the next three years, adding more than 4,200 guest rooms to the continent and creating thousands of local employment opportunities.

As part of this strategy, Starwood is investing in development, sales and the expansion of its Starwood Preferred Guest (SPG) program in Africa. By the end of this year, Starwood will double its dedicated development team focused on growth in Africa, underscoring the company’s commitment to continued growth in the region.

“Home to seven of the world’s 10 fastest growing economies, there could not be a better time to expand our footprint in Africa,” said Frits van Paasschen, President and CEO, Starwood Hotels & Resorts. “From a vastly improving infrastructure, major investments from China, rapid economic growth, rising personal incomes and a growing middle class – we are seeing exciting changes that are driving the African future and we intend to be a part of it.”

 Expansion Key Highlights For 2015:

  • The debut of Starwood’s ultra-luxury St. Regis Hotels & Resorts brand in the Africa/Indian Ocean region with the opening of The St. Regis Mauritius Resort & Spa, which opened earlier this month. This will be followed by the debut of the St. Regis brand in Egypt with The St. Regis Cairo, scheduled to open in 2014.
  • Though, it presently operates five hotels in Nigeria, in Abuja, Ibom, Port Harcourt and two hotels in Lagos, under its Sheraton, Le Méridien and Four Points by Sheraton brands; by 2015, Starwood plans open three additional hotels in Nigeria, one property in Benin City and two in Lagos.
  • A new hotel under The Luxury Collection brand in Lagos, marking the introduction of the brand into Nigeria. Starwood currently operates five hotels in the country with three additional hotels slated to open by 2015, making Nigeria Starwood’s largest growth market on the African continent.
  • Further expansion of the company’s well-established Sheraton portfolio in Africa with the opening of three new Sheraton hotels in Dakar (Senegal), Annaba (Algeria) and Tripoli (Libya).
  • Three new Four Points by Sheraton including two in Nigeria and one hotel in Oran, Algeria.
  • A new Le Méridien hotel in Cairo. The acquisition of Le Méridien in 2005 significantly expanded Starwood’s presence in Africa.
  • Starwood will re-open three of its African hotels in the next 12 months: The Grand Mauritian, which will re-open next year after a major renovation; the Sheraton Cairo following a major renovation as part of Sheraton’s global brand enhancement strategy; and the Four Points by Sheraton Tripoli, which closed last year due to political conflict in Libya.
Altogether, the group plans to grow 50 hotels in Africa by 2015 and 100 by 2020.

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