The Journey of Wonder is a journey
that started in 2010, at the first Samsung Africa Forum, where Samsung
introduced and actively started the Built For Africa initiative – bringing over
500 engineers, market researchers and research and development specialists
around the world to travel throughout Africa to understand the needs and wants
of the African consumer.
Recently, Samsung Electronics
unveiled new products and services at the 2013 Samsung Africa Forum, in Cape
Town. Some of this include: Solar Power Generator(a 15KVa diesel
generator, capitalizes on the one resource that Africa has an abundance of –
sunlight), Solar Powered Health Centre (built for use in remote
rural areas, and intended to eliminate the economic and geographic barriers
that prevent people across Africa from obtaining quality medical treatment); and a solar-powered internet school – a 12-metre container that can
accommodate at least 21 pupils, each with a laptop, and has 24 solar panels
providing nine hours of power a day.
Here are the words of CEO of
Samsung Electronics Africa, KK Park, on the company’s commitment to Africa:
“Relentless pursuit of new
innovation is the key principle of our business and what is enabling consumers
to discover a world of possibilities with technology. Africa is a dynamic
region and consumers today are looking for technology that will enrich and
empower them. Samsung’s key concern has been, and will continue to be, how do
we develop the technology to resolve the continent’s challenges? How do we
contribute to building a smarter Africa? The answer: Built For Africa
technology.”
“With
this industry knowledge and insight, we have followed this journey, and today
our purpose continues to be about making a contribution to society and
enriching people’s lives through smart solutions and premium products,” adds
Park.
“Three years later, it is very clear that
Samsung’s presence in Africa is about bringing Samsung’s smart world to the
continent – creating a smart ecosystem for Africa – solution-based devices and
value-added content for life and lifestyle enhancement – and we have the most diverse
product portfolio in the world of ICT to do exactly that.”
“This year, we have joined with
key partners to not only enable a wider market the opportunity to afford
premium devices, but to develop content and software solutions that are unique
to Africa,” continues Park. “We organised the first Africa Smart Government
Summit and launched solutions such as our Solar Power Generator and Solar
Powered Health Centre, which are set to make positive impacts across the
continent.”
“This year, we will continue to
bring Samsung’s smart world to the continent through our Built For Africa
initiatives, our Brand Stories, our partnerships and our innovative
technologies that serve not only individuals but also governments and business
enterprises – not to mention our focus on education – creating an accessible
smarter ecosystem for Africa.”
“This is our journey and we are
committed to creating a Smart Africa through our products and initiatives,”
concludes Park.
For additional info, read: http://www.itweb.co.za/office/SamsungElectronics/PressRelease.php?StoryID=237758
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