Nigerian
media personality and entrepreneur Mo Abudu has launched EbonyLife TV - a new
entertainment television station to reflect the continent’s sophisticated
tastes. The new TV station is aimed at the successful middle classes who so far
lack programming to cater for their modern lifestyles.
Mo Abudu is the first woman to launch an African TV channel. She is
regularly compared to Oprah Winfrey for her all-encompassing vision, drive and
commitment.
Mo Abudu’s goal is to change the prevailing conception of an
Africa still set in the dark ages. Today’s Nigeria is one of the fastest
growing economies in the world, with a burgeoning middle class wielding
substantial spending power.
The channel builds on the success of Moments with Mo, the
widely-syndicated talk show hosted by Abudu. The show has featured
inspirational Africans and guests such as former US Secretary of State Hillary
Clinton, former South African President F W de Klerk, British footballer Rio Ferdinand
and American fashion designer Diane von Furstenberg.
Stars such as Sade, Seal, the Lighthouse Family’s Tunde Baiyewu
and D’Banj all have Nigerian roots. Throughout Nigeria there is a wealth of
exciting artistic talent that EbonyLife TV can draw on for its programming.
The launch of EbonyLife TV is a big step for its world-class team
of industry experts drawn from the most diverse backgrounds and continents, all
committed to the vision of building Africa’s first global black entertainment
network. The Keynote Speaker at the launch this month was Steve Forbes,
Chairman and Editor-in-Chief of Forbes Media, who presented the first EbonyLife
TV Awards to inspiring Africans.
The channel’s key target demographic is the African youth aged 18
to 34. With the tagline “Live the Ebony Life”, the channel is both
inspirational and aspirational, celebrating style and success while
simultaneously motivating audiences to dream and dream big.
Viewers can look out for the glitzy EL Now, the daily
entertainment news show featuring the hottest global black news, the latest
celebrity buzz, African success stories and all things ‘Africana cool’ across
music, movies, TV, fashion, beauty, design and the arts.
Other programmes created specifically for EbonyLife TV audiences
include Screen Divas, where Nollywood Queens Kate, Uche, Funke and Rita combine
their star power to produce the short film ‘New Horizon’ tackling the issue of
domestic abuse.
Additionally, EbonyLife TV has partnered with Globecast - the
leading global provider of content management and worldwide transmission
services for professional broadcast delivery. Globecast will provide technical
backbone and drive content distribution on Android, Tablets, Mobile and Web. As
a result EbonyLife TV is set to enable brands connect passionately with these
key drivers of arguably the most vital segment of any economy.
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