Leading global payment
services firm, Western Union has broaden its reach of digital offerings by partnering
with Paga, a leading mobile payment platform in Nigeria, to launch a new mobile
money transfer (MMT) service that will help increase its reach of payment
options in the country.
The MMT service will integrate
directly with Paga, giving the platform’s more than 1.2 million users the
option of receiving a Western Union Money Transfer transaction directly into
their Paga account.
Using Paga’s
multi-channel platform also complements Western Union services offering through
its retail Agent network of more than 500,000 locations around the world, which
includes 4,900 locations in Nigeria.
Regional Vice
President, Africa, Western Union, Aida Diarra, says the introduction of the new
offering will help the company expand its mobile footprint as part of its omni-channel
strategy, which facilitates financial inclusion for consumers who may not have
access to traditional banking products.
It will also help “broaden
the reach of our digital offerings and access points for consumers in Nigeria,
as this supports the move towards a cashless society as per the Cashless Policy
of the Central Bank of Nigeria (CBN),” Diarra said.
Tayo Oviosu, Founder
and Chief Executive Officer of Paga, added that Paga’s relationship with
Western Union extends its services to the world – and anyone across the globe
who needs to send money to Nigeria can ‘Just Paga it’ through Western
Union.
Established in 2009, Paga has been helping to deliver
innovative and universal access to financial services in Africa with secure
payments platform that is built with the flexibility to operate in any
environment and on the most basic mobile phone.
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